I'm Kelly, Founder & CEO of Avenue Equestrian, an endeavor born from a profound love for the equestrian world and a strategic mind honed through diverse experiences in leadership, business development, and transformative consultancy.

Beyond the stables, my path has led me through a diverse terrain of industries, from managing ecommerce projects for fashion and beauty retailers to driving transformative strategies at FULLBEAUTY Brands and IBM. These experiences equipped me with a multifaceted skill set, blending expertise in sales, marketing, operations, and organizational design.

At Avenue Equestrian, I wear multiple hats as a fractional executive, guiding equestrian business leaders towards clarity and confidence in their strategic endeavors. From creating comprehensive omni-channel marketing plans to developing high-level financial goals rooted in data-driven insights, my mission is to empower businesses to define and achieve success.