Avenue Equestrian
Get to work course
A No-Fluff, Straight-to-Your-Inbox Business Reset for Equestrians Who Are Done Playing Small
Let’s be real—are you running a business, or just funding an extremely expensive hobby?
If your horse business feels more like a chaotic side hustle than a company you’re proud of, you’re not the only one. Most equestrian entrepreneurs are stuck in survival mode—not because they aren’t talented or passionate—but because no one handed them the tools to actually build momentum.
That’s where the Get To Work Course comes in.
A Business Plan That Actually Fits in Your Totally Insane Busy Life
For 14 days, you’ll wake up, pour your coffee (something stronger?), and open your inbox to one clear, actionable lesson. No fluff. No overwhelm. Just focused strategy that helps you move forward with purpose.
What You’ll Get
One bite-sized lesson every morning – No rambling novels. Just one thing to do, learn, or try that day. Simple.
A real plan to grow—without burning out – Say goodbye to busywork and hello to things that works.
Clarity on what actually moves the needle – You don’t need more to-do lists. You need better direction.
Confidence to make bold, strategic decisions – The kind that shift you out of “just getting by” and into leadership.
Support to step into your zone of genius – You’re not here to do everything. You’re here to be the boss.
Who this is for…
This course was built for equestrian business owners who are done questioning everything.
Whether you’re a trainer, barn owner, service provider, or retail business—if you’re tired of feeling like your business is running you (instead of the other way around), this is for you.
Why It Works
Most equestrian businesses don’t fail from a lack of passion—they stall out from a lack of direction.
This course gives you just enough structure to start moving forward without drowning in another big project. One step at a time. No busywork. No guilt. Just progress.
Are You Ready to Actually Get to Work?
By this time tomorrow, your first lesson will be sitting in your inbox
—waiting to help you build the business you actually want.
$49
Hi, I’m Kelly,
Founder & CEO of Avenue Equestrian.
I’ve helped build Fortune 500 businesses as well as those getting off the ground, and now I help equestrian business owners at all stages become confident leaders with a clear roadmap to success: in finances, leadership, relationships, and more.
After college, I quit riding to pursue a corporate career. I spent a decade as a strategist and manager for start-ups and big names, like IBM, but I was missing out on a big dream: to combine my two loves, horses and strategy. But even I had imposter syndrome — I knew I could do amazing things for other people’s businesses, but I was still scared about implementing for myself.
Fast forward four years (and plenty of blood, sweat, tears, trial and error), and I’m running the horse business I dreamed of.
I consult with exciting equestrian businesses, own 3 horses, and have 2 full “barn days” per week. Not only that, but I’m in a very privileged position to be able to help other equestrian entrepreneurs like you build your dream life.
That’s the thing about dreams — they CAN and DO come true… if you put the work in.
When I say “the work,” I’m not talking about “the grind.” That’s a shortcut to burnout. I’m talking about working smarter, not harder, with results-driven strategic steps.
But that’s the thing… No one tells you what these steps are. When I went looking for a roadmap on how to put the work in (not spend endless hours in the barn while somehow making thousands of dollars *eyeroll*) - I couldn’t find out what they were.
I’m changing that with my new course, Get to Work: The Tough Love Guide to Treating Your Business Like a Business.
For the first time, I’m offering a full insider’s perspective on what you need to focus on to make your dream work.
Did I mention the icing on the cake?
1:1 private session
In addition to the daily training, each workshop attendee will get a 30 min chat with Kelly!